Creative strategist, designer, and visibility partner.
I help ethical businesses get found, chosen, and proud of how they show up.

Hi, I’m Rosie Robinson
Web designer, brand designer, and visibility strategist. I’ve spent the past two decades helping service businesses (especially pet pros) get visible in ways that feel true. I’m all about clarity, creativity, and quietly powerful results.
All work created: Looks good. Says something. Works hard.
WUF design
WUF Design is my home for pet pros: personality-packed branding, SEO-ready websites, and the famous WUF club membership that continues to support you, your website and your business as you grow.
If you’re a dog trainer, behaviourist, groomer, or pet business owner, this is where to start.
Visit WUF →
Yappily
Yappily is the UK’s ethical pet business directory, connecting dog guardians with local, qualified, force-free pros they can trust.
I co-founded it to make it easier for pet parents to find the right professionals.
Explore Yappily →
Brand work
A small, hand-picked selection of the brands I’ve brought to life.
Each one is built to look good, say something, and work hard, just like yours will.
See brand work →
Photography
When I’m not designing brands, I’m behind the lens capturing coastal moments and the beauty of small details.
View photography →